Is your expectation of corporate responsibility reasonable?
Leaving the right external environment, it will be extremely difficult for companies to adopt the right behavior. However, there are some ideological trends, tendencies and misunderstandings in the current society that are not suitable and are not conducive to the effective implementation of social responsibility issues. One of the typical examples is “unreasonable expectation”.
Leaving the right external environment, it will be extremely difficult for companies to adopt the right behavior. The sustainable and healthy development of the corporate social responsibility ecosystem is inseparable from the “appropriate” external environment. In reality, the implementation of social responsibility issues by enterprises is also in a certain economic and social development environment, and must be influenced by the external environment. The effective implementation of social responsibility issues by enterprises depends on a harmonious and healthy external environment. However, there are some ideological trends, tendencies and misunderstandings in the current society that are not suitable and are not conducive to the effective implementation of social responsibility issues. The typical first is “unreasonable expectation”.
Are your expectations for corporate social responsibility reasonable?
Unreasonable expectation refers to the unscientific, unreasonable, and unsuitable expectations of the government and society for enterprises to fulfill their social responsibilities and implement social responsibility issues. They either expect excessive, excessive, excessive, or expect too low or too little. Insufficient, affecting the correct implementation of social responsibility and implementation of social responsibility issues.
In reality, there are four typical phenomena of unreasonable expectations:
The first is the excessive expectation that goes beyond the development stage and the ability of the enterprise. There is a widespread view in the government and society that the higher the expectations of the company, the greater the level of responsibility and contribution of the company to society. Affected by this view, the government and the public tend to go beyond the stage of economic and social development, regardless of the actual affordability of the enterprise, and put forward high expectations for the responsibility of the enterprise. For example, whether the new labor contract law requires the company to be too high has been controversial.
The second is the excessive expectation beyond the boundaries of responsibility. The government and the public often ignore the basic requirements of social division of labor, impose responsibilities and tasks on the government, the responsibilities and tasks that social organizations should assume, and the responsibilities and tasks that the public should assume. Enterprises are expected to bear the boundaries of their own responsibilities and Scope of tasks that violate the requirements of social division of labor.
The third is the wrong expectation that does not meet the rules and does not meet the requirements of sustainable development. The government and the public also have limited rationality. The understanding of the law and the perception of things may be biased. In particular, some laws and things themselves have differences of opinion and controversy. Therefore, the responsibility for the enterprise may also be wrong.
Fourth, the expectations are too low. Whether it is due to the poor economic environment or the lack of awareness of the government and the public, the government and the public may have insufficient expectations of the company's responsibilities at some point and in some respects. The reason why the government and the public have unreasonable expectations for corporate social responsibility may be various, but the root cause is the lack of correct understanding of the roles of different entities such as enterprises, governments, social organizations and the public in society. There is a lack of scientific understanding of the social division of labor that meets the requirements of the Sustainable Development Goals.
Unreasonable expectations will adversely affect the implementation of social responsibility practices and the implementation of social responsibility issues, and enterprises will inevitably fall into the dilemma of “difficulty”.
On the one hand, social expectations and demands put pressure on companies, and companies have to respond, but if companies act according to the excessive expectations of the government and the public, it means not only that companies are beyond their ability to do so. Things that damage the company's ability to sustain development, corporate social responsibility will become unsustainable, and it means that the destruction of social division of labor will inevitably affect the optimal allocation of social resources, leading to a decline in the efficiency of social operations and social order. confusion. In particular, once companies accept excessive expectations, the excessive expectations of the government and the public will become “a habit”, leading to more excessive expectations and a vicious circle.
In fact, in reality, some enterprises are responsible for excessive social expectations because of “there are no ones who refuse to refuse”, which not only makes it difficult for enterprises to bear the burden of “bearing”, but also causes the habitual absence of other social subjects, which essentially becomes An irresponsible act against society.
On the other hand, if the company maintains sufficient rationality and does not respond to unreasonable social expectations, then the company may be blamed by the government and the public, and the corporate social reputation and public image will be damaged.
Therefore, for enterprises, when faced with unreasonable expectations from the government and the public, they should have enough wisdom to deal with them cautiously. They should not be greeted or ignored, but need to be strengthened with the government and the public. Communicate and guide them to recognize the irrational expectations, and to motivate and coordinate them to find better solutions that meet sustainable development goals.
[This article is selected from Xiao Hongjun's book "Management of Corporate Social Responsibility Issues: Theoretical Construction and Practical Exploration", titled Editor's Note. 】